Our Services

What We Do

We help brands that don’t sell products on Amazon measure and scale the real business impact of Amazon Advertising. The Impact Lab designs and operates the measurement layer non-endemic advertisers need to connect Amazon media exposure to downstream outcomes. Our services work together to close the measurement gap—linking first-party outcome data, Amazon ad exposure, and advanced analytics into a continuous system for insight, optimization, and confident investment decisions.

Impact Data


Turn First-Party Data Into an Amazon Advantage

We securely ingest, unify, and activate your first-party data within AMC and DSP, connecting CRM, CDP, and retail data to Amazon’s clean-room environment. This unlocks smarter targeting, deeper measurement, and the foundation for predictive modeling.
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Impact Insights


From Data to Actionable Intelligence

We transform AMC into your always-on analytics engine. Through automation, dashboards, and predictive models, we surface the patterns that matter — so you know which audiences drive real results and where to invest next.
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Impact Performance


Prove What Works (and What Doesn’t)

We help you measure true incremental impact using attribution, lift testing, and cross-channel modeling. The result: confidence in where your Amazon ad dollars create real ROI and how to optimize spend moving forward.
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Impact Creative AI


Generate Smarter Creative at the Speed of AI

We use generative AI to produce on-brand, compliant, high-performing creatives built for Amazon’s ad formats. By combining data with design, we enable faster creative production and continuous optimization.
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Why It Matters

Built for Amazon

Deep, platform-native expertise across AMC, AWS, and DSP.

AI-Driven

Automation, analytics, and creative intelligence built into every solution.

Data-Secure

All work is executed within Amazon’s privacy-safe, cloud-native environments.

Results-Focused

Designed to deliver measurable lift in ROI, speed to insight, and creative impact.

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