Impact Insights

From Data to Actionable Intelligence

Overview

Impact Insights transforms Amazon Marketing Cloud into your always-on analytics engine. By combining AMC, AWS, and your first-party data, we deliver automated dashboards, predictive models, and audience strategies that turn static data into active intelligence.

Scope

This service focuses on implementing and operationalizing the following core capabilities:

Custom query design and AMC automation

AWS QuickSight or BI dashboard creation

Predictive modeling and audience segmentation

Value & Impact

Business Objective

Improve campaign visibility

Accelerate insights delivery

Prioritize audience value

Increase marketing efficiency

Empower internal teams

Business Outcome / KPI

Unified analytics across channels and audiences

Automated reporting reducing manual effort by 70%

Data-driven guidance on audience expansion and suppression

Improved optimization through predictive insights

Governance and documentation enabling self-serve analytics

Timeline & Milestones

Why it Matters

Eliminates manual reporting bottlenecks.

Enables faster, data-backed marketing decisions.

Builds organizational capability around analytics and data literacy.

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