Impact Insights
From Data to Actionable Intelligence

Overview
Impact Insights transforms Amazon Marketing Cloud into your always-on analytics engine. By combining AMC, AWS, and your first-party data, we deliver automated dashboards, predictive models, and audience strategies that turn static data into active intelligence.
Scope
This service focuses on implementing and operationalizing the following core capabilities:
Custom query design and AMC automation
AWS QuickSight or BI dashboard creation
Predictive modeling and audience segmentation

Value & Impact
Business Objective
Improve campaign visibility
Accelerate insights delivery
Prioritize audience value
Increase marketing efficiency
Empower internal teams
Business Outcome / KPI
Unified analytics across channels and audiences
Automated reporting reducing manual effort by 70%
Data-driven guidance on audience expansion and suppression
Improved optimization through predictive insights
Governance and documentation enabling self-serve analytics
Timeline & Milestones
Discovery & Architecture
Define goals, align data sources, finalize requirements
Build & Integration
Develop pipelines, dashboards, and integrations
Testing & Validation
QA, reconciliation, and performance validation
Handover & Enablement
Documentation, training, and governance setup
Why it Matters
Eliminates manual reporting bottlenecks.
Enables faster, data-backed marketing decisions.
Builds organizational capability around analytics and data literacy.