Impact Data

Turn Your First-Party Data Into an Amazon Advantage

Overview

Impact Data helps brands securely ingest, normalize, and activate their first-party data across Amazon Marketing Cloud (AMC) and Amazon DSP. By connecting CRM, CDP, and offline systems through privacy-safe AWS integrations, we empower marketers to build smarter audiences, achieve deeper measurement, and unlock meaningful business impact.

Scope

Impact Data establishes a future-proof data foundation for Amazon Advertising success. Our team designs and deploys privacy-compliant data ingestion and identity-resolution workflows that connect your systems to Amazon’s clean-room environment.

Secure ETL/ELT pipelines from CRM, POS, and digital touchpoints

Schema design, mapping, and quality validation

Data governance and compliance framework

Value & Impact

Business Objective

Schema design, mapping, and quality validation

Enable smarter audience targeting in AMC & DSP

Enhance measurement & attribution

Improve decision quality & efficiency

Lay foundation for predictive modeling

Business Outcome / KPI

Single, validated data pipeline with ingestion accuracy

Custom audience creation and activation within 8–10 weeks

Multi-signal reporting and incrementality frameworks established

Faster, automated access to insights; reduced manual reporting time

Ready infrastructure for LTV, propensity, and optimization models

Timeline & Milestones

Discovery & Architecture

Define goals, map data sources, finalize architecture

Build & Integration

Develop pipelines, implement identity resolution

Testing & Validation

QA, reconciliation, and measurement validation

Handover & Enablement

Documentation, governance setup, and training

Why it Matters

Accelerates measurement maturity and attribution readiness.

Future-proofs data strategy for advanced analytics and AI integration.

Empowers marketing teams to move from siloed data to actionable insights.