Impact Creative AI

Generate Smarter Creative at the Speed of AI

Overview

Impact Creative AI helps brands create on-brand, compliant, and performance-optimized ad creatives using the power of generative AI. Built on AWS Bedrock, Amazon Marketing Cloud, and Amazon DSP, this service automates creative development — from analysis to full-funnel ad generation.

Scope

This service focuses on implementing and operationalizing the following core capabilities:

AI-assisted creative generation and optimization

Dynamic content personalization

Creative performance tracking and compliance validation

Value & Impact

Business Objective

Accelerate creative production

Enhance creative effectiveness

Ensure brand safety

Enable personalization at scale

Boost campaign ROI

Business Outcome / KPI

Reduce time-to-market for new assets from weeks to hours

AI identifies and optimizes top-performing design elements

Automated compliance checks aligned with Amazon Ads policies

Custom visuals and messaging for each audience segment

Higher engagement and conversion through adaptive creative testing

Timeline & Milestones

Why it Matters

Brings automation and intelligence to creative production.

Ensures every asset is on-brand and compliant by design.

Enables continuous creative optimization driven by data and AI.

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