Impact Creative AI
Generate Smarter Creative at the Speed of AI

Overview
Impact Creative AI helps brands create on-brand, compliant, and performance-optimized ad creatives using the power of generative AI. Built on AWS Bedrock, Amazon Marketing Cloud, and Amazon DSP, this service automates creative development — from analysis to full-funnel ad generation.
Scope
This service focuses on implementing and operationalizing the following core capabilities:
AI-assisted creative generation and optimization
Dynamic content personalization
Creative performance tracking and compliance validation

Value & Impact
Business Objective
Accelerate creative production
Enhance creative effectiveness
Ensure brand safety
Enable personalization at scale
Boost campaign ROI
Business Outcome / KPI
Reduce time-to-market for new assets from weeks to hours
AI identifies and optimizes top-performing design elements
Automated compliance checks aligned with Amazon Ads policies
Custom visuals and messaging for each audience segment
Higher engagement and conversion through adaptive creative testing
Timeline & Milestones
Discovery & Architecture
Define goals, map data sources, finalize architecture
Build & Integration
Develop pipelines, implement identity resolution
Testing & Validation
QA, reconciliation, and measurement validation
Handover & Enablement
Documentation, governance setup, and training
Why it Matters
Brings automation and intelligence to creative production.
Ensures every asset is on-brand and compliant by design.
Enables continuous creative optimization driven by data and AI.