Case Studies

Real Money Gaming

Cross-Platform Customer Journey

Customer Objective

A leading real money gaming and sports entertainment company wanted to track how Amazon Ads influenced sign-ups and in-app spend.

Solution Implemented

Designed an AMC data model blending ad exposure data with anonymized player activity to build a conversion funnel analysis. Revealed which ad types (video vs display) drive trial vs retention.

Business Impact

The client shifted creative strategy to video, driving a 17% lift in first-deposit conversions.

Financial Services

Measuring Incrementality Across Channels

Customer Objective

A Fortune 100 U.S. insurance and financial services company wanted to understand the impact of Amazon audiences on off-Amazon financial product sign-ups.

Solution Implemented

Built a custom Amazon Marketing Cloud (AMC) query to combine impression and conversion data with 1P CRM uploads. Used AWS based dashboards to visualize incremental lift by audience and channel. Identified high value audience segments and optimized media allocation.

Business Impact

Delivered a 25% higher ROI.

Automotive

Measuring Incrementality Across Channels

Customer Objective

Understand the impact of Amazon audiences on off-Amazon financial product sign-ups.

Solution Implemented

Built a custom Amazon Marketing Cloud (AMC) query to combine impression and conversion data with 1P CRM uploads. Used AWS based dashboards to visualize incremental lift by audience and channel.

Outcome

Identified high value audience segments and optimized media allocation.

Business Impact

Delivered a 25% higher ROI.

Telecommunications

Cross-Client Analytics and Platform

Customer Objective

A leading US telecommunications company wanted to identify customers at risk of churn and target them with retention offers.

Solution Implemented

Ingested 1P customer data into AMC, ran churn propensity scoring with AWS ML, and activated high-risk segments via Amazon DSP. Retention campaign reduced churn and upsold premium plans.

Business Impact

Achieved a 20% lift in premium upgrades and a measurable reduction in churn.

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