Case Studies
Real Money Gaming
Cross-Platform Customer Journey
Customer Objective
A leading real money gaming and sports entertainment company wanted to track how Amazon Ads influenced sign-ups and in-app spend.
Solution Implemented
Designed an AMC data model blending ad exposure data with anonymized player activity to build a conversion funnel analysis. Revealed which ad types (video vs display) drive trial vs retention.
Business Impact
The client shifted creative strategy to video, driving a 17% lift in first-deposit conversions.
Financial Services
Measuring Incrementality Across Channels
Customer Objective
A Fortune 100 U.S. insurance and financial services company wanted to understand the impact of Amazon audiences on off-Amazon financial product sign-ups.
Solution Implemented
Built a custom Amazon Marketing Cloud (AMC) query to combine impression and conversion data with 1P CRM uploads. Used AWS based dashboards to visualize incremental lift by audience and channel. Identified high value audience segments and optimized media allocation.
Business Impact
Delivered a 25% higher ROI.
Automotive
Measuring Incrementality Across Channels
Customer Objective
Understand the impact of Amazon audiences on off-Amazon financial product sign-ups.
Solution Implemented
Built a custom Amazon Marketing Cloud (AMC) query to combine impression and conversion data with 1P CRM uploads. Used AWS based dashboards to visualize incremental lift by audience and channel.
Outcome
Identified high value audience segments and optimized media allocation.
Business Impact
Delivered a 25% higher ROI.
Telecommunications
Cross-Client Analytics and Platform
Customer Objective
A leading US telecommunications company wanted to identify customers at risk of churn and target them with retention offers.
Solution Implemented
Ingested 1P customer data into AMC, ran churn propensity scoring with AWS ML, and activated high-risk segments via Amazon DSP. Retention campaign reduced churn and upsold premium plans.
Business Impact
Achieved a 20% lift in premium upgrades and a measurable reduction in churn.