Impact Performance

Prove What Works — and What Doesn’t

Overview

Impact Performance delivers a framework to quantify what truly drives incremental outcomes. Using AMC, clean-room integrations, and advanced modeling, we give marketers the ability to prove ROI, optimize budgets, and communicate measurable impact.

Scope

This service focuses on implementing and operationalizing the following core capabilities:

Attribution modeling and lift testing

Cross-channel performance analytics

Data visualization and ROI reporting

Value & Impact

Business Objective

Validate media impact

Optimize spend efficiency

Enhance audience strategy

Enable confident decisions

Communicate value clearly

Business Outcome / KPI

Attribution frameworks isolating true incremental performance

Data-driven reallocation improving ROI by 10–20%

Identifies high-performing cohorts and creative segments

Statistically sound test design and measurement methodology

Executive-ready performance and ROI reporting

Timeline & Milestones

Discovery & Architecture

Define goals, align data sources, finalize requirements

Build & Integration

Develop pipelines, dashboards, and integrations

Testing & Validation

QA, reconciliation, and performance validation

Handover & Enablement

Documentation, training, and governance setup

Why it Matters

Transforms performance reporting into actionable financial insights.

Gives CMOs and finance teams a defensible ROI narrative.

Builds a foundation for continuous optimization across channels.